A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia

Maroua M. Bouznif, Jawahir AlMudbel, Shadden Almarshed, Ibtissem Mohamed Ben Ajmi

Abstract


Restaurants have recently witnessed a fast growth in Saudi Arabia. Though this growth considers being relatively recent, it is widely observed by everyone. This case study illustrates the progress of restaurants in Saudi Arabia, factors influencing restaurants expansion, some strategic and tactical issues in managing restaurants, restaurants classification. Besides, it describes the key players’ restaurants, presents some new trends and challenges attached to their growth and finally where the restaurants are heading to.  


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DOI: https://doi.org/10.5296/bms.v9i1.13283

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