Importance of Communication in Negotiation Process

Cezarina Adina Tofan

Abstract


Negotiation represents a way of communication that has the ability to produce frequently the radical changes on the behaviour, attitudes and aspirations of the participants in the negotiation, in relation to the form, the amplitude of the approached issues and to the horizon of their possible solutions. Through communication in negotiation, the solutions of the issues turn into decisions of the parties, which may lead to an agreement.


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DOI: https://doi.org/10.5296/ieb.v4i2.14121

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