Technological Adoption in Africa-A Case Study on the Adoption of Mobile Banking in Botswana Compared to Kenya Experience

Paul T T Mburu

Abstract


The purpose of this study was to compare the models and the critical factors that made this innovation a success in Kenya and see the possibility of possibility of replicating it in other countries facing similar market environment. Mobile banking has not only brought convenience to the banked customers, but also provided opportunity for banking services in previously unbanked rural pollution in Kenya where the mobile banking has penetrated and was adopted. Mobile banking was introduced in several countries. However in most of these countries these services proved to have failed or took long time for adoption and diffusion to take place. Kenya is one of the countries in which this innovation was very successfully adopted and diffused country-wide with ease. The study reviewed the available literature on adoption of mobile banking technology as well as the available literature on Botswana mobile banking. The success of the adoption and the diffusion of the mobile banking in developing countries will highly depend of the perception of the consumers but also managerial and technical aspects of the adopted technology.

 


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DOI: http://dx.doi.org/10.5296/jmr.v4i4.2275

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