Linking Entrepreneurial Marketing and Performance Indicators in Jordanian Hotel Industry
The purpose of this paper is to explore the relationship between entrepreneurial marketing (EM) and performance indicators namely; service quality, competition, costs reduction and customer satisfaction in Jordanian hotels. A stratified sample of 28 hotels which are located in the most touristic cities in Jordan: Amman, Petra, Aqaba and Dead Sea are selected to answer a questionnaire by their marketing managers. The results showed that there is a strong positive relationship between the entrepreneurial marketing and the performance indicators in Jordanian hotels.
This work is licensed under a Creative Commons Attribution 3.0 License.
To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.
Copyright © Macrothink Institute ISSN 1941-899X
'Macrothink Institute' is a trademark of Macrothink Institute, Inc.