An Examination on the Effect of National Culture on Strategic Behavior and Financial Performance: Evidence from the Cement Industry in Morocco and the United States of America

Abstract

This study investigates the effect of national culture on strategic behavior and financial performance in the cement industry of both Morocco and the United States of America.

Based on the data gathered from cement manufacturers of these two countries, the study found a significant relationship between certain characteristics of national culture of Hofstede (uncertainty avoidance, long- and short-term orientation, and collectivism and individualism) and strategic behavior and financial performance. The research study first investigated the strategic posture of the research domain. The strategic posture aimed to study the readiness for strategic response from managers. Readiness was then correlated with Hofstede’s cultural dimensions and financial performance of the cement manufacturers.