Vol 5, No 4 (2013)

DOI: http://dx.doi.org/10.5296/jmr.v5i4

Vol. 5, No. 4, October 2013

Table of Contents


The Art of Influencing and Persuasion: How Managers Can Put ‘Square Pegs’ into ‘Round Holes’ PDF
Eddie John Fisher, Yorkys Santana Gonzalez 1-19
The Contributions of Neuromarketing in Marketing Research PDF
Khalid Ait Hammou, Md Hasan Galib, Jihane Melloul 20-33
A Study of the Strategic Responses of Turkish Airline Companies to the Deregulation in Turkey PDF
Gamze Orhan, Ender Gerede 34-63
Integrity & Trust: The Defining Principles of Great Workplaces PDF
Amena Shahid, Shahid. M. Azhar 64-75
Supply Chain Management - A Three Dimensional Framework PDF
Vishal Gupta, Naseem Abidi, Asit Bandyopadhayay 76-97
An Empirical Study - Adoption of International Financial Reporting Standards (IFRS) in Hong Kong Education PDF
Helen Wong, Raymond Wong 98-107
Impact of Derivatives Usage on Firm Value: Evidence from Non Financial Firms of Pakistan PDF
Hamid Bashir, Khurram Sultan, Omar Khazaal Jghef 108-127
Roles of Networks and Social Capital in the Success of International Entrepreneurs: Case of the Chinese Merchants in Senegal PDF
Serge Francis SIMEN 128-144
Toward a Conceptual Framework for Integrating Enterprises Performance and Risk Management PDF
Seja Abdali, Mou'ath Hourani, Aymen Abuerrub, Qusai Shambour 145-166

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