Table of Contents
|The Art of Influencing and Persuasion: How Managers Can Put ‘Square Pegs’ into ‘Round Holes’|
|Eddie John Fisher, Yorkys Santana Gonzalez||1-19|
|The Contributions of Neuromarketing in Marketing Research|
|Khalid Ait Hammou, Md Hasan Galib, Jihane Melloul||20-33|
|A Study of the Strategic Responses of Turkish Airline Companies to the Deregulation in Turkey|
|Gamze Orhan, Ender Gerede||34-63|
|Integrity & Trust: The Defining Principles of Great Workplaces|
|Amena Shahid, Shahid. M. Azhar||64-75|
|Supply Chain Management - A Three Dimensional Framework|
|Vishal Gupta, Naseem Abidi, Asit Bandyopadhayay||76-97|
|An Empirical Study - Adoption of International Financial Reporting Standards (IFRS) in Hong Kong Education|
|Helen Wong, Raymond Wong||98-107|
|Impact of Derivatives Usage on Firm Value: Evidence from Non Financial Firms of Pakistan|
|Hamid Bashir, Khurram Sultan, Omar Khazaal Jghef||108-127|
|Roles of Networks and Social Capital in the Success of International Entrepreneurs: Case of the Chinese Merchants in Senegal|
|Serge Francis SIMEN||128-144|
|Toward a Conceptual Framework for Integrating Enterprises Performance and Risk Management|
|Seja Abdali, Mou'ath Hourani, Aymen Abuerrub, Qusai Shambour||145-166|
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