Journal of Social Science Studies

Sarkar, Dev Narayan, Sr. VP and Head of Consumer Business, Interio by Godrej, Godrej & Boyce Manufacturing Co. Ltd.

• Vol 13, No 1 (2026) - Articles
  Global versus Local: Analyzing the Purchase Preferences of Young IT Professionals in India across High-Involvement and Low-Involvement Products
  Abstract  PDF

Journal of Social Science Studies ISSN 2329-9150

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