Relationship between Social Media Promotion and Consumer Behaviors for CASIO Wristwatches in Japan, the USA, and the UK

Hideki Takei


CASIO standard wristwatches (C-CASIOs) have been popular topics for social media, especially in Japan, the USA, and the UK. Most of the media have shown reviews, durable tests, cerebritis who wear C-CASIOs, fashions with it, and unique stories. While C-CASIOs have been popular with such enthusiasm on the media, CASIO decided not to promote it. CASIO may not see the necessity of sales promotion because CASIO has sold it very well worldwide without the promotion. However, CASIO may not need promotion if social media in the three countries have promoted C-CASIOs. Therefore, in this paper, we will find if social media have promoted C-CASIOs for such a successful sales record.

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