Consumerism, the Nigeria Experience: Study of the Food and Drink Industries 1980-2012

A. E. Ndu Oko, Osuagwu Linus


The work is an evaluation of consumerism activities in Nigeria with specific interest in the food and drink industries. It considered the growth and challenges to consumerism, the impact of the non-active nature of consumerism on the health and environmental standard of the country. Data generated based on the use of sets questionnaire were analyzed using analysis of variance statistical tool. Findings include that the inactive nature of consumerism in Nigeria contributes significantly to the exploitative attitude of manufacturers, explicitly through high price of products and implicitly by the debasement of the environment through improper management of residues (waste), resulting to poor health and environmental standard. Solution among others is that firms by suasion should be encouraged to adopt marketing concept philosophies, principles, policies and strategies for the maximization of corporate goal, consumer welfare (satisfaction) and macro economic development of the society.

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