The Cooperative Development And Strategy

Adriano Dias de Carvalho


Cooperatives are organizations with great potential and possibilities to stir social change. In face of economic difficulties, cooperative is an option to take advantage of  the existing productive power and, once authorized to operate as financial institution, they can face the economical instability and work to improve people welfare. This paper is a study on possible emergent strategy in a credit cooperative in the south of Minas Gerais, aiming at proposing an introduction of a competitive strategy to the organizational development. It was observed as a theoretical referential the origin and the development of cooperativism, some ways of management which aim at strategic planning.

World tendency clearly shows that, even though the cooperativism segment has become one of the most developed segments in the last years, this system is still trying to solve problems of strategic formulation and organizational placement, aiming at developing a segmented financial market, much more competitive.

To propose of a strategy to the cooperative studied, gain importance when we analyze the financial market context, since this segment is one of the most regulated and organized on the world. At the end of the study, are detect the main points that can collaborate significantly to the development of this cooperative, showing as proposal suggestion of management pacing and strategic development.

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