Issues faced by Apple Inc in smart phones industry

Madiha Latif, Jawwad Hassan Jaskani, Tehreem Ilyas, Zohaib Khan Babar, Hina Gulzar



This case suggests the development of financial reporting of Apple Inc. in comparison with the industry over the period of 2004 to 2013. This study is helpful for different field of researchers e.g., management, technology, etc. Apple Inc. was found in 1976 by Steve Jobs. In 2007, Apple introduced smartphones and iOS and was the pioneer in this industry. But after the rising competition in this industry Androids snatched the market share from the Apple.


This study illustrates the reasons and the current performance of the company in the industry. The performance has been measured through actual financial data and through various financial techniques.


This study has found that the company is losing share in the market because of the features in its products whereas the features offered by other competitors are relative consumer friendly and according to their demand.


To retain the market share Apple should offer more products that are more affordable for the consumers.

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