Business and Management Horizons

Zvavahera, Promise

• Vol 3, No 1 (2015) - Articles
  Food and Nutrition Promotion: Feasibility of the Zimbabwe Agenda for Sustainable Socio-Economic Transformation
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  “Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination
  Abstract  PDF
• Vol 3, No 2 (2015) - Articles
  International Host Communities: A Positioning Platform for Zimbabwe Tourism Brand
  Abstract  PDF

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