Antecedences of employees’ creativity: Evidence from IT, Educational and Advertisement sectors of Pakistan

Abdullah Shahid, Danish Ahmed Siddiqui


This study aims to propose elaborative theoretical framework to assess factors that influences creativity. We combine (Teresa et al., 1996; Jothi & Hin, 2015; Lin & Liu, 2012; Yeh & Huan, 2017) models featuring work and its environmental related factors into one holistic framework to assess the antecedents and consequence of creativity. We propose two level mediation to assess the effect of environmental variables on innovation and motivations through creativity as well as Job Stressors. Environmental factors included Leaders Behavior, Freedom, Resources, Social Support, Workload, Perceived Organizational Support, Person job fit, and Challenging work. Perceived Organizational Support was further affected by Organizational impediments, Supervisory encouragement, and Work group supports. These factors influences Job Stressors that include Challenge and Hindrance stressors, and work pressures in environment. These stressors further affect creativity as proposed by Zhang & Wee (2018). We also categorize creativity into Quantity and Quality as per Yeh & Huan, (2017). Empirical validity was established by conducting a survey of employees in high creativity sectors like IT, Educational and Advertisement. Result shows that among work and environmental factors, only Leaders Behavior, Perceived Organizational Support, and Challenging work significantly affect job stressors. On the contrary, job stressors significantly affect both Quantity and Quality of creativity. However, subsequent effect of creativity on innovation and motivation could not be established.

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