Beauty and Happiness: The Payoff of Good-Looking

Wei-Lun Chang


The economics of beauty has been an emerging issue recently. Report revealed handsome and beautiful people earn more than ordinary. This research investigated the correlation between personal traits and beauty as well as happiness. We aim to discover (1) what are the personal traits and the degree of beauty that influence happiness and (2) what are the personal traits and degree of happiness that influence beauty. We used synthesized data mining techniques (clustering and classification) to discover the significant traits that are associated with beauty and happiness. The results reveal that females are happier than males in Taiwan. People who work in service industry are more beautiful than other industries. Senior managers are happier than rookie employees. We infer that good-looking results in high self-confidence and can earn more opportunities for job, income, or spouse. Our result also complies with the outcomes of existing researches. Hence, this research provides a roadmap to analyze the influence of beauty and happiness in workplace for future researches.

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International Journal of Human Resource Studies  ISSN 2162-3058


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