Designing and Marketing Features of International Airlines Websites: A Comparative Study

Reza Parsa, Omid Yaghmaei, Morteza Ansarimehr, Mohammad-Hosein Hoseini-Rivandi, Parisa Najafiolasli


This article is an attempt to analyze the websites of a number of international airlines by adopting the functionalism approach. For this, designing and marketing features of these websites are compared. According to the functionalist approach, every website should have at least one specific function. This analysis is conducted by employing 12-factor website analysis criteria put forward by Bowman, Johnson, and Hodges (2001). The findings suggest that the success of each website is considerably translated into the success of the respective airline and vice versa. This is because the number of visitors of the website is positively correlated to the rate of customers of the airline.

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