Website Quality of the Travel Agencies in Malaysia

Choi Sang Long, Joseph Wee-Siong Hii, Tan Owee Kowang, Goh Chin Fei, Nor Radhiha Abd Rashid


This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows that travel agencies have websites which successfully provide basic information such as telephone number, address, email address, contact person, fax number and travel agency background but lack of reservation information. The majority of travel agencies (82.2%) that are analysed in this study are at Stage 2.

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