The Role of Strategic Management on Exporting Performance: A Case Study of Iranian Firms

Homa Doroudi, Maryam Gharakhanlou

Abstract


The current study investigates the strategy implementation of Iranian export performance, in Februy, 2015. It was conducted among 150 managers of Iranian exporting firms in order to find any significant relationship between strategy management and success in exporting performance. The methodological approach adopted for this study is Structural Equational Model (SEM) approach. It was processed in two sections (Pilot and Main study).The salient instrument of the study was questionnaire. The data were coded in SPSS (Statistical Package for Social Science, Version 22) and Lisrel (Version 8.8) Software. Three types of analyses were conducted to identify any significant relationship between them. The results revealed that there are significant relationship in most of strategies and exporting performance.

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DOI: https://doi.org/10.5296/bms.v7i1.9557

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