PowerbyProxi Connecting the Unknown Dots in the Commercialisation of Inductive Power Transfer

Brian Karlson, Nadine France, Cristiano Bellavitis

Abstract


This case describes New Zealand technology company PowerbyProxi, which was established by entrepreneurs Fady Mishriki and Greg Cross in 2007. PowerbyProxi developed a patented wireless slip ring designed for applications within the “wet, dirty and moving” industrial market and also offered breakthrough technology for wireless charging solutions for consumer electronics market. The case gives an overview of one research commercialisation experience through the lens of a New Zealand start-up. It depicts the challenges related to developing a viable product; identifying, creating and interacting with a market; securing intellectual property rights, and developing a business model.


Full Text:

PDF


DOI: https://doi.org/10.5296/csbm.v4i2.11396

Refbacks

  • There are currently no refbacks.


To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

Copyright © Macrothink Institute ISSN 2333-3324