Starbucks sustained during economic crisis

Madiha Latif, Hafiza Qurat-ul-ain, Hina Gulzar, Syeda Rabia Bukhari, Syeda Nudrat Sameen

Abstract


Purpose:

 

The purpose of this paper is to study the understand that how companies compute their financial ratios and use these financial ratios to identify company’s financial situation. The company is also compared with the competitor’s financial statements to identify current position in markets.

 

Design/ Methodology:

 

The case study method is used to better understand the company. In this study researchers developed that how company’s operations and position is effected by the great economic downfall in overall world’s economy. Moreover they discussed that how they are trying to survive in markets to retain their leading position.

 

Findings:

 

After considering all financial aspects researchers found that the company is no doubt badly effected with the worse economic situations but still they adopted strategies from top to operational level that keep them a right hand to sustain in market as a leader.

 

Suggestions:

 

Developing advertisement strategies, international price stability, target to all economic classes and all aged persons, and diversify business rather then only beverages or confectionary item related businesses. 


Full Text:

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DOI: https://doi.org/10.5296/ijafr.v4i1.6084

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