Consumtive Behavior: Mental Accounting and Retention-Time Toward

Sudarman -, Septian Yudha Kusuma

Abstract


This research has purpose to find out the influences of mental accounting, a behavior toward money called power-prestige and retention-time will affect toward consumptive behavior. The sample are 36 employess of Handoko hadiprasetyo Tax Consultant Office Semarang. The data are gained through questionnaires. To analyze the data, multiple regression is used. The findings show there is significant relationship between mental accounting and power-prestige toward consumptive behavior. Meanwhile, retention-time does not affect significantly toward the behavior.


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References


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DOI: https://doi.org/10.5296/ijhrs.v8i4.13824

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