An Analysis of HR Certification Value and Demand in Internet Job Announcements

Mitchell R. Gee, Tammy G. Hunt, James B. Hunt


As human resources certifications become prominent measures of occupational competency, HR professionals are increasingly curious about the value these credentials provide for individuals and organizations. This study examines connections between the demand for HR certifications and job posting sources, job type, industry, experience, and education requirements. Analyzing data from two job announcement websites, this study determines the worth of HR certifications by using demand for certifications as a signal of value. Expanding the work of Lyons et al. (2011), the present study serves as a temporal benchmark and finds nearly 20% of job announcements require or prefer a form of HR certification. Demand is positively related to experience, higher-level positions and education.

Full Text:



Aguinis, H., Michaelis, S. E., & Jones, N. M. (2005). Demand for certified human resources professionals in internet-based job announcements. International Journal of Selection and Assessment, 160-171.

Baldamus, W. (1961). Efficiency and effort: An analysis of industrial administration. Tavistock Publications.

Becker, B. E., & Huselid, M. A. (2006). Strategic human resource management: Where do we go from here? Strategic Human Resource Management, 32(6), 898-925.

Benson, G. S., Finegold, D., & Mohrman, S. A. (2004). You paid for the skills, now keep them: Tuition reimbursement and voluntary turnover. Academy of Management Journal, 47(3), 315-331.

Celani, A., & Singh, P. (2011). Signaling theory and applicant attraction outcomes. Personnel Review, 40(2), 222-238.

Cohen, D. J. (2012). Identifying the value of HR certification: Clarification and more complex models required. Human Resource Management Review, 22(4), 258-265. (n.d.). ICE NCCA Accreditation. [Online] Available at: (July 4, 2018)

Dye, D. A., Reck, M., & McDaniel, M. A. (1993). The validity of job knowledge measures. International Journal of Selection and Assessment, 1(3), 153-157.

Ensslin, L. (2018). Certify your staff. [Online] Available at: programs/certify-your-staff

Fertig, J., Zeitz, G., & Blau, G. (2009). Building internal motivation for worker competency certifications: A critique and proposal. Human Resource Development Review, 8(2), 197-222.

Garza, A. S., & Morgeson, F. P. (2012). Exploring the link between organizational values and human resource certification. Human Resource Management Review, 22, 271-278. (n.d.). Our certifications. [Online] Available at: programs/our-certifications (June 8, 2018)

Hsu, Y., & Yancey, G. (2015). The benefits of human resources certifications. Emporia State Research Studies, 50, 1-10.

Human Capital Institute. (n.d.). Events schedule - Human capital institute. [Online] Available at: (May 30, 2018) (n.d.). IFEBP Certificate series. [Online] Available at: (July 10, 2018) (n.d.). About IPMA-HR. [Online] Available at: (July 10, 2018)

Lengnick-Hall, M. L., & Aguinis, H. (2012). What is the value of human resource certification? A multi-level framework for research. Human Resource Management Review, 22, 246-257.

Leonard, B. (2010). History of the HR Certification Institute. [Online] Available at:

Lester, S. W., Fertig, J., & Dwyer, D. J. (2011). Do business leaders value human resource certification? Journal of Leadership and Organizational Studies, 18(3), 408-414.

Lester, S. W., Mencl, J., Maranto, C., Bourne, K., & Keaveny, T. (2010). The impact of passing the professional in human resources exam on early career success for undergraduates entering the human resource field. International Journal of Selection and Assessment, 18(3), 282-290.

Lyons, B. D., Mueller, L. M., Gruys, M. L., & Meyers, A. J. (2011). A re-examination of the web-based job demand for PHR and SPHR certifications in the United States. Human Resource Management, 51(5), 769-788.

Menger, C. (1871). Principles of economics. English translation 1976. Auburn, AL: Ludwig von Mises Institute.

Murphy, R. O., Ackermann, K. A., & Handgraaf, M. J. J. (2011). Measuring social value orientation, Judgement and Decision Making, 6(8), 771-781.

Paxton, R. A. (2012). A practitioner's perspective on the value of PHR and SPHR certification. Human Resource Management Review, 22(4), 279-281.

Pfeffer, J. (1998). The human equation: Building profits by putting people first. New York: McGraw-Hill Company.

Putka, D. J., Paullin, C., Beatty, A. S., Medsker, G. J., Caramagno, J. P., & Ginter, R. (2015). An evaluation of the value of HR certification for individuals and organizations. Human Research Organization, 78, 1-45.

Rynes, S. L., Colbert, A. E., & Brown, K. G. (2002). HR professionals’ beliefs about effective human resource practices: Correspondence between research and practice. Human Resource Management, 41(2), 149-174.

Schramm, J. (2016). The big issues facing HR. [Online] Available at: (n.d.a.). 2018 SHRM accreditation. [Online] Available at: (July 14, 2018) (n.d.b.). 2018 SHRM certification handbook. [Online] Available at: (June 20, 2018)

Sidorchuk, R. (2015). The concept of value in the theory of marketing. Asian Social Science, 11(9), 320-325.

Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355-374. (n.d.). ATD certification. [Online] Available at: (May 18, 2018)

Thite, M., Kavanagh, M., & Johnson, R. (2015). The evolution of human resource management and human resource information systems. In human resource information systems, Sage Publications, 2-34.

Torpey, E. (2016). Will I need a license or certification for my job? Career outlook: U.S. Bureau of Labor Statistics. [Online] Available at:

Walsh, A., & Lynch, T. (2003). The development of price formation theory and subjectivism about ultimate values. Journal of Applied Philosophy, 20(3), 263-278.

Webster, F. E. Jr. (2005). Industrial marketing strategy. Moscow: Publishing House of Grebennikov.

Wiley, C. (1995). Reexamining professional certification in human resource management. Human Resource Management, 34(2), 269-289. (n.d.). About SHRM. [Online] Available at: (July 5, 2018) (n.d.). Certifications. [Online] Available at: (April 11, 2018)


To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

Copyright © Macrothink Institute   ISSN 2162-3058

'Macrothink Institute' is a trademark of Macrothink Institute, Inc.