The Effect of Chinese Traditional Culture on Employee Green Behavior: Literature Review

Chunyu Zhang, Chih-Cheng Fang


China is the most populous country in the world. With the total GDP ranking second in the world, environmental protection issues are imminent. The employee green behavior can protect the environment and save resources. It is an important factor in the organization’s sustainable development, and Chinese traditional culture has always influenced people’s code of conduct. Based on the theory of planned behavior, this study explores the process of Chinese traditional culture influence on employee green behavior through perceived value, Guanxi and psychological contract, and establishes a research model. It is expected to provide references and recommendations for follow-up researchers and business management.

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