Investigating the Drivers of Pro-Environmental Behaviour: A Household Waste Minimisation Case

Manoj Govind Kharat, Shankar Murthy, Sheetal Jaisingh Kamble, Mukesh Govind kharat


Identifying and analysing the drivers of household pro-environmental behaviour (PEB) is a question of great interest. Providing an answer to this question investigating PEB has implications for planners and policymakers. The currents study attempts to identify and analyse the drivers that contribute to PEB significantly. To achieve this, an in-depth literature review and qualitative analysis were carried out. A questionnaire was developed to measure the PEB construct and its determinants. Next, the reliability of the questionnaire was assessed followed by Pearson’s correlational analysis. Results indicate that PEB comprises of nine dimensions viz., behavioural intention, attitude, personal moral norms, subjective norms, situational factors, perceived behavioural control, community concern, internal attribution and perceived consequences. The study results provide significant insights to help more people act in pro-environmental ways. From the theoretical perspective, the study results provide empirical evidence to researchers and a reliable and valid scale to measure PEBs.

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