You Are Not My Customer

Keith Burgess-Jackson

Abstract


I argue that it is degrading (and therefore insulting) for university administrators to refer to students as “customers” or “consumers” and to refer to instructors as “vendors” or “service-providers.” There is nothing inherently wrong with economic analysis, much less with economics as an academic discipline; nor is there anything objectionable per se about commerce or the commercialization of (mere) things; but economic terminology must not be allowed to encroach on institutions, practices, or relationships (such as the teacher-student relationship) that have special meaning and value.


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DOI: https://doi.org/10.5296/jei.v6i2.17547

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Journal of Educational Issues  ISSN 2377-2263

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