Examination of the Relationship Between Sports Centres Members’ Perceptions Regarding Service Quality and Commitment to Sports

Abstract

In this study, it is aimed to examine the relationship between the perceptions of the service quality of the members who use a sports centre and their commitment to sports and to develop suggestions for sports centres to demonstrate a more effective marketing activity with the data obtained. The sample of our study consists of 426 (Female: 170, Male: 256) participants who go to sports centres. Personal information form, Perceived Service Quality of Sports and Fitness Centres Scale, and Sports Commitment Scale are used as data collection tools in the research carried out in the relational screening model. The data obtained from the questionnaires are analysed in the Jamovi 1.8.2 statistical software program with a 95% confidence interval and a 5% margin of error. In the analysis of the data, the percentage and frequency values are used in the descriptive data and the independent sample t-Test and one-way analysis of variance (ANOVA) tests are used to determine the differences between the variables in pairwise comparisons. To determine the reliability of the measurement tools, Cronbach’s Alpha analysis is applied and the significance value of p<0.05 is taken into account. According to the data obtained, it is concluded that there is a relationship between service quality and sports commitment and that the increase in service quality affects the level of sports commitment of the members. Considering that positive perceived service quality may increase their intention to exercise in sports centres, it can also be evaluated in future studies.