Impact of Bricolage on Organizational Innovation Through Recognition of Opportunities

Shoaib Ali, Farooq Azam, Hafiz Muhammad Naveed, Muneeba Qayyum, Naveed Ahmed


Although several studies have presented bricolage as a method in the context of new projects to address resource limitations, none have specifically explored the effects of bricolage to find potential on organizational innovation prospects within the context of recognition of opportunity. The purpose of this research is to identify how the bricolage effect on organization innovation through the recognition of opportunities. The prior study was adopted a causal and comparative design of a quantitative approach while a cross-sectional survey technique is determined to gather data by questionnaire. A simple random sampling technique is adopted to select 242 employees of various Chinese organizations who are working in Pakistan. Descriptive statistics, Pearson correlation, ANOVA, and simple linear regression is regressed to analyze the data through inferential statistical techniques. The results of the study showed there is no substantial change of bricolage on organizational innovation by recognition of opportunities based on the number of staff, year of initiation, and position of the employee. However, it is suggested that organizations should hold training and conferences to raise awareness among workers about the recognition of opportunities and their benefits. This study could be useful to decision-makers, Chinese, and resident investors who plan to invest in Pakistan. Investors can take benefit from understanding the local economy and organization innovation by recognition of opportunities.

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Copyright (c) 2020 Shoaib Ali, Farooq Azam, Hafiz Muhammad Naveed, Muneeba Qayyum, Naveed Ahmed

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Business Management and Strategy  ISSN 2157-6068

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