A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior

Alaa Ibrahim Lary, Rosmini Omar


The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles that hinder SMEs’ performance is workforce-related, then organizational citizenship behavior (OCB) can contribute to performance improvement. Consequently, the current research’s concern is to identify factors that are associated with employee OCB. To this end, employer branding, employee engagement and person-organization fit are proposed as antecedents of the OCB. This study contributes to the literature by identifying determinants of OCB and providing a framework that improves OCB.

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DOI: https://doi.org/10.5296/bms.v12i2.19050

Copyright (c) 2021 Alaa Ibrahim Lary

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

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