Impacts of Social Capital on Community-Based Tourism Development: A Case Study in Binh Dinh Province, Vietnam

Nguyen Thi Thuy Dung, Le My Kim, Tran Thi Thanh Nhan, Dao Quyet Thang

Abstract


The study analyzes the effects of social capital on community-based tourism development in Binh Dinh province. A survey of 302 locals living in community tourism destinations was conducted. The study used exploratory factor analysis and multivariate regression model. The results show that four variables, including trust, reciprocity, norms, and cooperation, have a positive effect on community-based tourism development. Networking negatively affects community-based tourism development in Binh Dinh province. Additionally, trust is the factor that has the greatest impact on the growth of community-based tourism.


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DOI: https://doi.org/10.5296/bms.v13i2.20600

Copyright (c) 2022 Nguyen Thi Thuy Dung, Le My Kim, Tran Thi Thanh Nhan, Dao Quyet Thang

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

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