Kiswani Wholesale Distributor “Bu Siness Plan”

Mohammad A. Ismail


Kiswani Wholesalers and Distributors (KWD) is a proposed Limited Liability Company (LLC) that will be co-owned by two partners and operated in New York State, serving four counties of Rockland, Westchester, Orange and Dutchess. The company will be dealing in medicines sold over the counter, health and beauty products, general merchandise and male enhancement drugs. These product lines offer the company a unique product mix that will enable it to penetrate and sustain a steady market base in the market for profitability. The proposed company has identified four market segments: convenience stores, supermarkets, grocery stores, gas stations and other small retail shops that will be its customers. It intends to target the first four segments of its market in the first year of operation. KWD will employ a marketing strategy that will put it ahead of its competitors and its SWOT analysis shows that it will compete favorably in the business environment into which it intends to venture.

Key success factors will be the experienced ownership and management and skilled and qualified persons who will implement the success strategies of pricing, marketing and sales to deliver high outputs that will enable the firm to break even in the ninth month of operation. Upon commencement of its operations, KWD will plough back its profits for purposes of expansion, which is inevitable for every organization in all industries. Its books of account as projected are so promising that the owners will confidently acquire $ 24,000 of the total capital from a bank loan and contribute $20, 000 personally as the other $15,000 is gained from credit facilities by the suppliers in a 21-day credit term. With a small size workforce of only five personnel for the startup phase, KWD will be able to have efficient operations that will steer the firm to rapid growth and profitability. 

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Copyright (c) 2016 Mohammad A. Ismail

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Business Management and Strategy  ISSN 2157-6068

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