Business Management and Strategy

Liu, Ching-Huei, Tajen University, & Kun Shan University

• Vol 5, No 1 (2014) - Articles
  Extension-Based versus Creation-Based Strategies in Tangiblizing e-Brands: A Preliminary Study
  Abstract  PDF

Business Management and Strategy  ISSN 2157-6068

Copyright © Macrothink Institute 

To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

If you have any questions, please contact bms@macrothink.org.

------------------------------------------------------------------------------------------------------------------------------------------------------