Business Management and Strategy

Lee, Jaejin

• Vol 8, No 1 (2017) - Articles
  Consumer Evaluation of Cause-Brand Alliance in Cause-Related Advertising: The Role of Brand Familiarity and Personal Relevance
  Abstract  PDF

Business Management and Strategy  ISSN 2157-6068

Copyright © Macrothink Institute 

To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

If you have any questions, please contact bms@macrothink.org.

------------------------------------------------------------------------------------------------------------------------------------------------------