Reasons and Causes that Prevent Customers from Buying Consumer Banking Products in Pakistan

Muhammad Usman, Nabeel Taj Ghouri


Consumer banking refers to that banking products and services which are directly given by banks to consumers that are personal loan, auto loan, house loan and credit card. . Customers face some problems while buying consumer banking products and services, such as high interest rate, lack of awareness, inappropriate service, arrangement of securities and procedural complications. This study aims to analyze the relationship between perceived problems and consumer banking products. Survey based methodology was used for data collection. For this purpose a close ended questionnaire was designed. The target population was Lahore Pakistan. Interest rate, customer service, security issues and procedural complications are proven to be the problems faced by the customers while buying consumer banking products. But lack of awareness proved to be wrong which means that respondents are aware of consumer banking products.

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Copyright (c) 2014 Muhammad Usman, Nabeel Taj Ghouri

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International Journal of Accounting and Financial Reporting  ISSN 2162-3082

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