Relating Maslow’s Hierarchy of Needs with Employee Turnover and Retention: Case Study of Local Telco

Ayesha Hanif, Wajiha Khalid, Tahir Nawaz Khan


Purpose: In this case study, we investigate the frequency and reasons for the junior employees’ turnover problems being faced by a growing Telco in Pakistan. Having identified the root causes, creative HR people practices have been suggested as solutions for retaining valuable talent.

Methodology: A survey questionnaire was administered among the staff of the company under study to identify their needs satisfaction level and then asked them to rate factors instrumental for retaining high performing talent. A Multi-point Rating Scale (1-5 and 1-7) was used for the 33 items.

Findings: The results explore which employee retention measures can be taken so as to improve employee job satisfaction, loyalty and productivity. The trend points along dimensions of financial benefits, improved work environment and growth opportunities.

Practical Implication: On broader platform, we can generalize the employee retention factors ranking to other Telco/IT companies operating in the hyper-inflated environment of Pakistan.  

Value: In many local growing organizations, effort and finance is not invested to determine Employee Satisfaction Index on an annual basis. This study will serve the purpose of preliminary survey in this regard for this company in addition to providing insight into common Pakistani lower-cadre employee needs.


Keywords: Employee Turnover, Employee Retention, Employee Satisfaction, Pakistan

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International Journal of Human Resource Studies  ISSN 2162-3058


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