Saudi consumer’s shopping behaviour:Descriptive Analysis

Naif Mutlaq Al Otaibi, Kausar Yasmeen


Studies that link customer service to factors such as demographic, psychographic characteristics and store format choice are rather limited and under studied despite the fact of the discovery that individual characteristics of consumers influence their shopping behaviour. Despite its importance and its contribution toward better understanding of consumer purchasing behavior, there is still lack of research in this area especially in the retail sector. In validating the measurements and investigating 408 questionnaires were filledby shoppers. The research concluded with a discussion on management implications as well as recommendations that suppliers should supply the good in shopping mallsthrough considering their demographic and psychographic responses.

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Copyright (c) 2014 Naif Mutlaq Al Otaibi, Kausar Yasmeen

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Sociological Research ISSN 1948-5468


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