Improving Tourism Competitiveness: The Case of Mexico
Through this research, a categorization and analysis of resources and actions taken by each Mexican state that contribute towards tourism competitiveness is developed. Such competitiveness is evaluated through one hundred and twelve variables, which are grouped in ten categories defined as dimensions. An overall competitiveness index is developed for each state, as well as complementary indexes for each state under the ten dimensions considered. The results of the research are satisfactory, since governmental authorities reported improvements on the number of tourists and the average expenditure. Such results were achieved by developing new initiatives and projects defined by identifying the strengths and opportunity areas in each state regarding tourism competitiveness, which are outlined through this research.
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