Beneficial Images: Batik handicraft tourism in Yogyakarta, Indonesia

Hengky S. H.


The purpose of this study was to respond Philologist arts practitioner’s statements, by exploring the performance of beneficial images of batik handicraft tourism in Yogyakarta. This one year's quantitative research was conducted from July 2013 – July 2014 in Yogyakarta. The data were collected randomly, stratified sampling, triangulation, and based on the content analysis, by distributing 300 questionnaires to 100 respondents. This study found that batik handicraft tourism performance has beneficial image strength for tourists. It’s indicated that most of the tourists consider going to Yogyakarta because of the beneficial impact of the City of the World Batik of Yogyakarta. Every part of the experience of tourists became very important and be a part of beneficial image attributes: a sense of place, infrastructure, culture, types and standards of service, and impressions. The main beneficial image of tourists about the batik handicraft tourism: Social tourism become the first point which attracting the tourists; the Uniqueness of batik handicraft, which expressing a philosophy and interpretation; the Conditional; and the Emotional influence their decision. 

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Business and Economic Research  ISSN 2162-4860

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