Social Media and Productivity: The Case of Education Sector in Assir Province

Hamed J. H. Usrof


Employees deemed as one of the most critical elements of several institutional models.  The named educational institutions in this research are notable in Assir Province, Saudi Arabia and have a sizeable figure of professional human resources. The unprecedented progress of different organization depends on employees’ productivity and performance. Social media platforms (SMPs) that are robustly dominant have permeated the workplace, and most institutional employees are exercising the ubiquity of the platforms without unspecified access restriction. The objective of this investigation is to measure the degree of SMPs usage by institutional employees and its repercussions on their productivity. Also, review the relevant acumens of the platforms. The research focused on the employees with a total of 300 questionnaires has distributed that consist of 29 survey items, divided into three sections. The proceeds from our research inferred that SMPs had utilized in the workplace for both business and non-business paralleled activity. SMPs can be a valuable instrument to strengthen employee productivity through collaborations of knowledge formulation and sharing. Nevertheless, it can also become an immense perplexity and efficiency-eater in the work performance as well as impede the resources of the institution if not handled perfectly.

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