Improving Tourist Offer Through Inter-Destination Cooperation in a Tourist Region

Vaso V Jegdić, Dragica Tomka, Mladen Knežević, Marko Koščak, Srdjan Milošević, Iva Škrbić, Ksenija Keča


Modern development of tourism is under a strong influence of globalisation processes. In order to achieve global competitiveness, it is necessary to build regional competitiveness due to the significant role of the region as the basic unit of development and as the carrier of tourist offer that should satisfy globalised demands in terms of both quantity and quality. Up until now, the destinations built competitive advantage through shaping local resources and possibilities into products and services for the visitors, and through coordinating activities of various participants on the level of the destination. Today, it is known that the destinations that aim towards leadership positions in the market must seek new sources of competitive advantage, considering that efficient cooperation of interested parties within a destination does not always suffice. One of such advantages is the development of cooperation amongst destinations and their linkage into wider tourist regions. In other works from the subject area, several forms of inter-destination cooperation and its factors of influence have been identified. However, even until now, this subject has not been sufficiently clarified. The subject of the research is the cooperation amongst destinations within a wider tourist region and the possibilities for improvement of the tourist offer through such cooperation. The aim of the research is to determine the validity of activities of inter-destination cooperation within a wider tourist region. General analytic-synthetic method of research was used in the paper, in the span of bibliographic-speculative to empirical approach by applying the method of document content analysis.

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