A Brief Introduction to Ansoffian Theory and the Optimal Strategic Performance-positioning Matrix on Small Business (OSPP)

John F. Gianos

Abstract


The purpose of this paper is to briefly introduce the reader to Igor Ansoff and briefly examine the praxis of the components of Ansoff¹s Strategic Success Paradigm which when implemented have proven empirically to increase the firm’s probability of strategic success.. We will look at efficacy of use of each of its components relative to the formulation and implementation of strategy in a for-profit Small sized enterprise.  coalesced with other modeling techniques like Porter’s, Strengths, Weaknesses, Opportunities, Threats (SWOT), Ansoff’s strategic diagnosis with the Optimal Strategic Performance Position (OSPP) tool can provide management with an enriched capability to evaluate the firm’s current and future performance position providing both a descriptive plan as well as a prescriptive diagnosis


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DOI: http://dx.doi.org/10.5296/jmr.v5i2.3129

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