Exploring the Relationship between E-Commerce Adoption and Business Strategy: An Applied Study on the Jordanian Telecommunication Companies

Moayyad Al-FAWAEER


This study aims to shed the light on the relation between E-commerce adoption  in terms of (website for corporate, website for product / services, customer support via web contact details, online order processing online business, Web Access to order, web-based marketplaces) and business strategy (internal factors, market factors, competitive factors) at the Jordanian telecommunication companies.

The population of the study consisted of mobile communication companies  operating in Jordan (Zian, Umniah, Orange), A probability sample was employed to collect the data from top and middle management team as they are working on strategic level, the sample was consisted of 100 managers and head of departments, field data was collected via questionnaire that was developed for this purpose, the study was analyzed the primary data by using several descriptive methods such as means and standard deviations and statistical methods such as  multiple regression.

It was concluded from the proposed study: Jordan as a developing country is lacking the adequate infrastructure of E-commerce. The telecommunication sector in Jordan is among the potential ICT leaders that are expected to adopt high level of E-commerce locally and regionally. 

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DOI: https://doi.org/10.5296/jmr.v6i1.4558

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