A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market

Dr. Muhammad Turki Alshurideh

Abstract


By analysing mobile customer retention behaviour using a qualitative study, the determinants of customer retention are identified in the UK mobile telephone market. The probability that a subscriber will retain the same carrier is dependent on the interaction of behaviour setting and their positive experiences with anticipated positive utilitarian benefits. 


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DOI: http://dx.doi.org/10.5296/jmr.v6i1.4659

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