Impact of Robust Technology- training through E- Learning in Corporate Hotels in India

Renju Mathai


This conceptual paper is an ongoing doctoral research paper. The overall objective of the paper is to identify the impact of E- Learning in the Corporate training Process in the hospitality Industry.  This can be achieved by having a set of well-defined research objectives , to study the perception of management about e-learning as a training tool in the 4 and 5 star corporate group hotels, which will also look into the Advantages & disadvantages of E- learning,  as a training tool in the corporate group hotels, the factors that influence the management to select e-learning as a training tool, identify the practice of implementing e-learning as a tool, to see the roles of training manager  and department managers in the implementation and updating of e-learning as a training tool in the corporate group hotels and finally to evaluate the impact of the e-learning as a training tool in the  corporate group hotels. Continuous learning and training the employees through this media will certainly enhance the performance of the employees. This is one of its kinds of innovative training techniques that will set an example to be benchmark with other groups of hotels, which can be competitive advantage. Most of the hotels in India can feature and implement this robust training.

Full Text:



Adkins, S. (2002), “Market Analysis of the 2002 U.S. E-learning Industry: convergence, consolidation and commoditization”, Market Analysis Series, P.6.

Adrian Murton, Margaret Inman &Nuala O Sulivan (2010), Unlocking: Human Resource Management, London,UK, Hodder Education

Aldrich, C. (2005). Learning by doing: A comprehensive guide to simulations, computer games, and pedagogy in e-learning and other educational experiences. San Francisco, CA: Pfeiffer, A Wiley Imprint.

Allen, M.W. (2003). Michael Allen’s guide to e-learning: Building interactive, fun, and effective learning programs for any company. Hoboken, NJ: John Wiley & Sons Inc.

Athey, S., and S. Stern. (2002). The impact of information technology on emergency health care outcomes. RAND Journal of Economics 33 (3): 399–432.

Atkinson, R. D., and A. McKay. (2007). Digital prosperity: Understanding the economic benefits of the information technology revolution. Washington, DC: Information Technology and Innovation Foundation.

Bandura, A. (1986) Social foundation ofthought and actions: A social cognitive view, Prentice Hall, Englewood Cliffs, NewJersey.

Bhaskar M. B. Baruah ,Sapna Gill ,Gaurav Sharma &Avantika Singh (2009) HVS, Hotels in India Trends and Opportunities. HVShospitalityservices.

Brynjolfsson, E., and L. Hitt. (2000). Beyond computation: Information technology, organizational transformation and business performance. Journal of Economic Perspectives 14 (4): 23–48.

Chen, R.-S., & Hsiang, C.-H. (2007). A study on the critical success factors for corporations embarking on knowledge community-based e-learning. Information Sciences, 17(2), 570-586.

Chen, H. J. (2010). Linking employees’ e-learning system use to their overall job outcomes: An empirical study based on the IS success model. Computers & Education, 55(4), 1628-1639.

Debra F.Cannon& Catherine M. Gustafson.(2002), Training and Development for the Hospitality Industry, USA: publication name, Page no 4,7,13,39,41,44,62

Delone W.H & McLean E.R (2003),TheDeLone and McLean Model of Information Systems Success:
A Ten-Year Update. Journal of Management Information Systems / Spring 2003, Vol. 19, no. 4, pp. 9–30. © 2003 M.e. Sharpe, Inc

Elliott, R., & Clayton, J. (2009). Critical success factors in e-learning for large enterprises. Paper presented at the ALT-C, Manchester, England.

Elizabeth T. Welsh,Connie R. Wanberg,Kenneth G. Brown andMarcia J. Simmering (2003) E-learning: emerging uses, empirical results and future directions.International Journal of Training and Development 7:4 ISSN 1360-3736.

EssiKanninen, (2008), Learning Styles And E-Learning, Master of Science Thesis, Tampere University Of Technology ,12.12.2008.

Ferguson I.L (2008) The Impact Of Training And Development On Worker Performance And Productivity In Public Sector Organizations: A Case Study Of Ghana Ports And Harbours Authority.

Fishbein, M., and Ajzen, I. (1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research Addison- Wesley, Reading, MA.

Graham, D. (2007)PESTE Factors in Developing a Framework for E-learning, E–Learning, Volume 4, Number 2. University of Greenwich, London, United Kingdom.

Greg G. Wang, Diane Foucar-Szocki, and Oris(2012)HRD Learning Participation: An Empirical Study of E-learning Completion ,ERIC – Education Resources Information Centre,James Madison University.

Hamblin, A. C. (1974). Evaluation and control of training. Maidenhead: McGraw-Hill.1974

Harris, K., & Cannon, D. (1995). Opinions of training methods used in the hospitality industry: a call for review. International Journal of Hospitality Management, 14(1), 79-96.

Harris, K., & West, J. (1993). Using multimedia in hospitality training. The Cornell Hotel and Restaurant Administration Quarterly, 34(4), 75-87.

Harrison, M. (2003). An Epic White Paper: Blended Learning II, Blended Learning in Practice. Epic Group.

Hiam, A. (1992). Closing the quality gap: Lessons from America’s leading companies. Prentice Hall, Englewood Cliffs, NJ.

Hill, T., Smith, N.D., and Mann, M.F. (1986). Communicating Innovations: Convincing Computer Phobics to AdoptInnovative Technologies, Advances in Consumer Research

, 419-422.

Holton, E.F, Bates, R.A &Rouna, E.A. (2000) “Development of a generalized learning transfer system inventory”, Human Resource Development Quarterly, 11 (4), 333-360

Horton, W.; Horton, K. (2003). E-learning tools and technologies: A consumer’s guide for trainers, teachers, educators, and instructional designers. Indianapolis IN: Wiley Publishing.

Irwin L. Godstein& J. Kevin Ford ( 2007 ), Training in Organizations: Needs Assessment, Development and Evaluation, Thomson Learning, Copyright Wadsworth no 249-258.

Jackson, M. (2007). Making visible: Using simulation and game environments across disciplines. Second Generation E-Learning: Serious Games, 12(1), 22-25. Retrieved October 28, 2007, from ProQuest database.

Jiang, J.J.; Klein, G.; and Carr, C.L. (2002) Measuring information systems service quality: SERVQUAL from the other side.MIS Quarterly, 26, 2 , 145–166.

Kevin Kelly (1998), “New Rules for the New Economy”:10 Radical Strategies for Connected World. Published by the Penguin Group Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014, U.S.A. ISBN 0–670–88111–2.

Khan, B. (2005) Managing e-learning strategies: Design, delivery, implementation and evolution. Hershey, PA: Information Science Publishing.

Kye-Sung (Kye) Chon & Raymond T. Sparrowe (2000) Welcome to Hospitality: An introduction; USA. Delmar is a division of Thomson Learning. ISBN: 0-7668-0850-5.

Latham, G P. and Frayne, C A. (1989),‘Selfmanagementtraining for increasing jobattendance: a follow-up and a replication,’Journal of Applied Psychology, 74 (3), 411-416.

Martins, E. C., &Treblanche, F. (2003). Building organizational culture that stimulates creativity and innovation. European Journal of Innovation Management, 6(1), 64-74.

McConnell, D. (2000) Implementing Computer Supported Co-operative Learning. London: Kogan Page.

McLoughlin, C., & Luca, J. (2002). A learner-centred approach todeveloping team skills through web-based learning and assessment. British Journal of Educational Technology, 33(5), 571–582. doi:10.1111/1467-8535.00292.

Meyer, JP., Becker, T E. (2004), ‘Employee Commitment and motivation: a conceptualanalysis and integrative model,’ Journal ofApplied Psychology, 89 (6), 991-1007.

MeghaTuli, &ManavThadani (2011) HVS White Paper,Hotel Room Supply, Capital Investment and Manpower Requirement by 2021 - India State Ranking Survey – 2011 India.

Michael Armstrong (2009) Armstrong's Handbook of Human Resource Management Practice,Publisher, Kogan Page Ltd,ISBN 9780749452421

Mishra, S.; Ramesh, S.C. (2005). Interactive multimedia in education and training. Hershey, PA: Idea Group Publishing.

Mitchell, T R. (1982), ‘New directions fortheory, research, and practice,’ Academy ofmanagement journal, 2 (1), 80 – 88.

Mungania.P (2003) The Seven E-learning Barriers Facing Employees. University of Louisville

Naidu, S. (2006),E-Learning:A Guidebook of Principles, Procedures and Practices,2nd Revised Edition, CEMCA, 2006,ISBN : 81-88770-04-3:

Netteland, G. (2009). Implementation of e-learning in a large organization: The critical role of relevance to work. International Journal of Advanced Corporate Learning, 2(3), 58-65.

Ndubisi, N. (2004) Factors influencing e-learning adoption intention: Examining the determinant structure of the decomposed theory of planned behaviour constructs, in Transforming Knowledge into Wisdom, Proceedings of the 27th HERDSA Annual Conference, Miri, Sarawak, 4-7 July 2004: pp252.

Noe, R A. (1986), ‘Trainees’ attributes andattitudes: neglected influences on training effectiveness,’ Academy of managementreview, 11(4), 736- 749.

Packham, G., Jones, P., Miller, C., & Thomas, B. (2004). E-learning and retention: Key factors influencing student withdrawal. Education and Training, 46(6/7), 335-342.

Palloff, R. M., & Pratt, K. (2003). The virtual student . (pp.17-28). San Francisco , CA : Jossey-Bass.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item Scale for Measuring Consumer Perceptions of Service Quality. Volume 64 Number 1 Spring 1988 scale for measuring consumer perceptions of service quality, Journal ofRetailing, Vol. 64, Number 1, p.12-40.

Phelps, R.H. et al. (1991). Effectiveness and costs of distance education using computer-mediated communication. American Journal of Distance Education, 5 (3), 7-19.

Pi-Tzong Jan, Hsi-Peng Lu,( 2012) The Adoption of E- Learning: An Institutional theory Perspective, TOJET: The Turkish Online Journal of Educational Technology – July 2012, volume 11 Issue 3

Pollard, E.andHillage, J.(2001), Exploring E- learning, IES Report, No. 376, Antony Rowe Ltd, Eastbourne.

Raymond A. Noe. R(2008) Employee Training and Development: NewYork, USA, The McGraw –Hill Companies Inc.

Rabeb Mbarek, (2011). Individual and Perceptual characteristics on E- Learning Outcomes, Volume 2011 , Article ID 399939, Communications of the IBIMA, 14 pages

DOI: 10.5171/2011.399939

Rosenberg, M., (2001). E-Learning–Strategies for delivering knowledge in the digital age. : Mc-Grow-Hill, New York.

Rothwell, W. J., & Kolb, J. A. (1999). Major workforce and workplace trends influencing the training and development field in the USA. International Journal of Training andDevelopment, 3, 44-532.

Segrave, S. and Holt, D. (2003), “contemporary Learning Environments: Designing e-Learning for Education in the Profession”, Distance Education, Vol. 24, No.1 .

Sela, E., & Sivan, Y. Y. (2009). Enterprise e-learning success factors: An analysis of practitioners’ perspective (with a Downturn Addendum). Interdisciplinary Journal of E-Learning and Learning Objects, 5, 335-344.

Škerlavaj, M., Štemberger, M. I., Škrinjar, R., &Dimovski, V. (2007). Organizational learning culture-the missing link between business process change and organizational performance. International Journal of Production Economics, 106(2), 346-367.

Snell and Bohlander (2010) Managing Human Resources. South Western-CengageLearning.USA.

Stacey & Rice (2002) Evaluating an online learning environment: Australian Journal of Educational Technology 2002, 18(3), 323-340.

Suler, J. (2004). The psychology of cyberspace: The online disinhibition effect. Retrieved on November13, 2013 from

Thomas, H. & Martin, J. (1996) Managing Resources for School Improvement (London, Routledge)

Tor AtleHjeltnes&Borje Hansson (2004) Cost Effectiveness and Cost efficiency in E- Learning, QUIS- Quality Interoperability and Standards in e- learning ISBN 82-8055-020-8

Threlkeld, R. &Brzoska, K. (1994). Research in distance education. In B. Willis (Ed.), Distance education: strategies and tools (pp. 41-66). Englewood Cliffs, NJ: Educational Technology Publications,Inc

Tor AtleHjeltnes&Borje Hansson (2004) Cost Effectiveness and Cost efficiency in E- Learning, QUIS- Quality Interoperability and Standards in e- learning ISBN 82-8055-020-8

Urdan, T. A., &Weggen, C. (2000). Corporate E-learning: Exploring a New Frontier: WRHAMBRECHT+CO.

Wallace, P. (2004). The internet in the workplace. Cambridge, United Kingdom: Cambridge University Press.

Wang, G. G. & Wang, J. (2004). Toward a theory of HRD participation. Human Resource Development Review, 3(4), 326-353.

Weigel, V B (2002). Deep learning for a digital age: technology’s untapped potential to enrich higher education. San Francisco: Jossey-Bass.

Whalen, T. and Wright, D. (2000), The Business Case for Web-based Training. Norwood, MA: ArtechHouse.

Wisher, R. and Priest, A. N. (1998), Cost-effectiveness of audio teletraining for the U.S. ArmyNational Guard. American Journal of Distance Education, 12, 38–51

Ying Chieh Liu, Yu-An Huang & Chad Lin (2012),Organizational Factors’ Effects on the Success of E-Learning Systems and Organizational Benefits: An Empirical Study in Taiwan. Vol 13, No 4 (2012)

Zielinski, D. (2000). Can you keep learners online? Training, 37(3), 64-71.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

Copyright © Macrothink Institute ISSN 1941-899X

'Macrothink Institute' is a trademark of Macrothink Institute, Inc.