Strategic Organizational Factors Evaluation Method

Rogerio dos Santos Morais, Carlos Roberto Camello Lima

Abstract


Strategic success requires a sound, firm structure and an effective system with which to analyze the competition, suppliers, and consumers, including structured and non-structured data (or “Big Data”).The more detailed the profiles of those players, the more useful the analyses will be to managers who ordinarily do not use a model to assess competition factors. This paper proposes a method of evaluating organizational strategic factors based on data concerning suppliers, consumers, and contenders in a strong competition sector. The methodology was based on a literature review, supplemented by a case study of the model’s application to a telecommunication services provider. The results, detailed in tables, are proven to enable the quantitative measurement of the strategic factors needed to support decision making.


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DOI: https://doi.org/10.5296/jmr.v7i4.7614

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