Studies on Impact of Electronic Commerce to Modern Marketing Environment

Jing Sun


E-commerce shortens the distance between manufacturer and the end user, also changed the structure of traditional markets, lower sales and marketing costs. Traditional promotions in the marketing channels will change, wholesale will be replaced by network, the deal directly implement on the network. Loss market of traditional personal selling, advertising propaganda has to adapt to the new needs of the broadcast media, target market selection and positioning, will depend on the network information. Network will create new sales opportunities.

Full Text:




  • There are currently no refbacks.

Copyright (c) 2011 Jing Sun

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business and Economic Research  ISSN 2162-4860

Copyright © Macrothink Institute

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.