Psychological, Technological and Economic Factors Influencing Purchase Intention Towards Battery Electric Vehicles: A Conceptual Paper

Abstract

Battery electric vehicles offer zero-emission solutions to achieve zero CO2 emission by 2050. Despite environmental benefits and diverse models available globally, BEV adoption remains critically low, especially in developing countries most vulnerable to climate impacts. Existing research presents inconsistent and contradictory findings regarding factors influencing BEV purchase intention, creating significant knowledge gaps. This conceptual paper addresses these gaps through extensive literature review, identifying key psychological, technological, and economic determinants affecting consumer decision-making. The study proposes an integrated conceptual framework combining Theory of Planned Behavior (TPB), Norm Activation Model (NAM), and Unified Theory of Acceptance and Use of Technology (UTAUT), enhanced with electronic word-of-mouth, purchasing price, and perceived economic benefits. The software SPSS and Smart-PLS are suggested for descriptive and inferential statistics. The structural equation modeling is proposed to test the relationships among variables. This integrated framework provides strategic insights for governments, manufacturers, and policymakers to enhance consumer purchase intentions, categorize influential factors by impact magnitude, and accelerate sustainable transportation adoption essential for achieving global climate commitments.