Vol 13, No 1 (2025)

DOI: https://doi.org/10.5296/bmh.v13i1

In progress

Table of Contents

Articles

Study on the Influencing Factors of Consumers’ Choice of Community Group Buying E-commerce Platforms
I-Ching Chen, Wanting Feng
PDF
p1
Strategic Survival and Growth of Small-Scale Franchisers in the Japanese Drug Store Industry: A Case Study of a Japanese Drug Store Franchise
Hideki Takei
PDF
p20
Users’ Perceptions Toward Applying Generative AI for Tour Itinerary Planning
Shueh-Cheng Hu
PDF
p29
The Role of Artificial Intelligence in Enhancing Decision-Making in Ghanaian Small and Medium Enterprises (SMEs)
Lydia Badu Danquah
PDF
p44
Psychological, Technological and Economic Factors Influencing Purchase Intention Towards Battery Electric Vehicles: A Conceptual Paper
Muhammad Mujahid Memon, Abu Bakar Sade, Huam Hon Tat
PDF
p71
Factors Influencing Consumers’ Purchase of Energy-Efficient Appliances to Promote Sustainable Energy Consumption
Nurashikin Nazer Mohamed, Hasnahwati Razali, Khairunnisa Ibrahim, Razali A. Shahul Hameed
PDF
p89