A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry

Maryam Heydari, Haliyana Khalid


Purpose - The literature on online repurchase intention of gold jewelry is not only well organized, but also, no research focus on incorporating all previous works about it. The aim of this research will be delivering a systematic review of contributions” associated with online repurchase intention of gold jewelry”.

Design/methodology/approach - This study assesses preious works covered in the Web of Science index”.

Findings – Based on the aim of this study, it provides a dept literature review analysis (including different measures, methods, geographical scopes,”, etc.), and also delivers an well-organized model of Online repurchase intention. As a result of these categorizations, research gaps in the application of repurchase intention were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.

Implications/limitation – Providing a new approach including theoretical and practical studies by concentrating e-servicescape” as a leading factor for the online repurchase intention”. Upcoming research may assess the usefulness of various types of e-servicescape” deeply to confirm whether making a assuring structure of online repurchase intention that is conclusive and overwhelming.

Implications - For private sector and governor policymakers, both cooperating chances and collaboration among the beneficiers of the Gold Jewelry ought to be reassessed by considering e-servicescape aspects.

Originality/value – Including and analyzing the new aspect of e-servicescape” in the analytical review of online repurchase intention” is the Uniqueness of this research.

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DOI: https://doi.org/10.5296/bms.v14i1.20462

Copyright (c) 2023 Maryam Heydari, Haliyana Khalid

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Business Management and Strategy  ISSN 2157-6068

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