Strategic Management: A Survival Need for Mexican SMEs

Francisco Javier Reyes Avila, Amy Preiss


Strategic Management is an essential process for small to medium enterprises (SMEs) to manage and survive in a changing business environment. However, Mexican SME managers are not capitalizing on the strategic management process to adapt their businesses to retain competitive advantage. SME managers must employ strategies to maintain competitive advantage while realizing the mission and vision of their organizations. SME managers should develop a professional administration to adapt their businesses to the new environment and consider seeking a consultant for strategic guidance.

Full Text:



Copyright (c) 2015 Francisco Javier Reyes Avila, Amy Preiss

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

Copyright © Macrothink Institute 

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

If you have any questions, please contact