The Effect of Online Student Engagement (OSE) and Individual Entrepreneurial Orientation among University Students

Noorain Mohd Nordin, Wei-Loon Koe


Online learning is a trend in Education 4.0, higher education institutions (HEIs) need to make sure that their students can benefit from it. The COVID19 pandemic recently compelled many HEIs to abandon traditional classroom instruction and instantly switch to online learning. The emphasis of the entrepreneurship course, which emphasizes both theoretical and practical aspects, has also been moved online. The impact of online learning engagement on outcomes of entrepreneurship education is yet unknown due to changes in its delivery manner. The main objectives of this paper are to determine the relationship between skill, emotion, and participation of the individual entrepreneurial orientation. To ascertain the consequences of student participation in online learning and personal entrepreneurial orientation, this study attempts to create a novel model (IEO). This study employs Theory of Planned Behavior (TPB), Online Student Engagement (OSE) model and the concept of individual entrepreneurial orientation in developing the research model. Methods of quantitative research will be used in this investigation. Data will specifically be gathered using the survey approach of questionnaires. Students enrolled in an entrepreneurial programmed at a nearby public institution make up the population. To guarantee that the sample is representative of students from different faculties, stratified random sampling is used in the selection process. There will be descriptive, Pearson correlation, and multiple regression statistical analysis carried out. This research yields both literary and useful results. The results showed that all moderate linkages between online student engagement and personal entrepreneurial orientation is explained by a new model produced by literacy. In terms of practice, it pinpoints important elements that HEIs must consider while cultivating student entrepreneurs. Additionally, it is essential for advancing government initiatives aimed at creating competitive entrepreneurs, such as the Economic Transformation Program (ETP) and the Malaysian Education Blueprint 2015-2025 (Higher Education).

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Copyright (c) 2023 Noorain Mohd Nordin, Wei-Loon Koe

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Journal of Entrepreneurship and Business Innovation  ISSN 2332-8851

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