Promoting Communication Value and Worth in Economics of Chemical-Free Rice Learning

Theeranan Khantee, Apinya Anphanlam


This participatory action research's goal was to investigate the manner in which rice grown without chemical additives is communicated as having value and worth. Data were gathered from local people through in-depth interviews, focus groups, agent interviews, questionnaires, surveys, observations, and documentary research. The findings of this study show that there are four different types of communication: group communication, individual communication, communication through mass media and social media, and community communication. This knowledge is either a benefit for organizing public campaigns or a clear invitation to farmers who want to switch to chemical-free farming and understand its significance.

Full Text:




  • There are currently no refbacks.

Copyright (c) 2022 Theeranan Khantee, Apinya Anphanlam

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Educational Issues  ISSN 2377-2263


Copyright © Macrothink Institute

To make sure that you can receive messages from us, please add the '' domains to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', please check your 'spam' or 'junk' folder.